Bespoke window display installation designed by Kraft & Carat Studio (Gstaad, Switzerland)
Your window display. MY professional eye.
A personalized window display review for independent retailers,
combining professional visual merchandising expertise with practical recommendations.
No call. No scheduling. Just a thoughtful review of your actual storefront.
Does this sound familiar?
Your products get lost in the window.
The display feels flat and lacks depth.
The window feels cluttered, and you have too much to show.
It just doesn't reflect the high-end quality of what you sell.
You want something distinctive, but simply don't know where to start.
WHY YOUR BOUTIQUE NEEDS AN EXPERT WINDOW DISPLAY AUDIT
You have beautiful products and a strong brand vision.
But translating that into a window display that actually stops foot traffic is a completely different science.
Too often, the storefront is treated as an afterthought—a rushed Sunday evening chore.
But the data doesn't lie: in physical retail, 80% of shoppers base their decision to enter a boutique
entirely on their first visual impression.
If your window isn't magnetic, you are losing sales before they even step inside.
The problem?
Most independent boutiques cannot afford a $2,000 retainer for a luxury retail agency.
And as a busy store owner, you simply don't have the time
to sit through a 2-hour Zoom consultation across different time zones.
You need sharp, professional, and actionable advice that you can review on your own schedule.
THE BESPOKE WINDOW DISPLAY Audit.
That’s where I step in, with a personalized visual merchandising review of your storefront!
I don't give you a generic list of visual merchandising tips.
This is a custom, 1-on-1 critique of your specific storefront, delivered directly to your inbox.
I look at your window, your products and your constraints — and tell you what I would change first.
WHAT'S INSIDE YOUR WINDOW DESIGN CONSULTATION
✓ What is already working — and what is not
✓ Your 3–5 biggest opportunities for improvement
✓ Clear recommendations for composition, scale, product visibility, materials
✓ Practical quick wins you can implement yourself
✓ A personalized visual PDF you can keep and revisit
HOW THE ON-DEMAND STOREFRONT REVIEW WORKS
01
Send me your window
After booking, you will fill out a brief questionnaire, upload some photos of your current storefront and share your biggest struggle.
02
The Studio Analysis
I will personally review your space, your products and the way your window is currently working (spatial flow, focal point…).
03
Get your custom review
Within 3 business days, you receive a concise, visual document, tailored for busy retailers, with clear priorities and practical recommendations.
No Zoom. No scheduling. No time zones.
MEET YOUR RETAIL DESIGNER
Hi, I’m Tiphaine, a Paris based scenographer. Over the last 20 years, I’ve been the quiet force behind immersive retail experiences and brand activations. My work spans the entire commercial spectrum: from designing monumental automotive flagships to crafting delicate window displays for fine jewelry and artisan chocolate, and collaborating with everyone from mass-market holiday wholesalers to iconic luxury houses.
Early in my career, event agencies used to give me a compliment that actually annoyed me. They would say: "We called you because you always know how to make something incredible with very little money. You have the best low-budget ideas for prestigious clients!"
At the time, it frustrated me. I have never sought the spotlight—I am perfectly happy working behind the scenes—but my true passion has always been creating deeply memorable, emotional brand experiences, not just being the "budget-friendly magician."
But looking back, I realized that in the retail industry, combining breathtaking experiences with financial pragmatism is an absolute superpower.
The art of taking raw, accessible materials (the Kraft) and elevating them into a premium, high-end aesthetic (the Carat) is exactly what independent boutiques need today to survive and thrive. I created this Audit to give you access to agency-level visual merchandising, without the agency price tag.
FREQUENTLY ASKED QUESTIONS
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Not at all. The Kraft & Carat philosophy is built on high-impact, low-cost solutions. My recommendations will focus on spatial reorganization, styling hacks, and inexpensive props you can source easily.
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Absolutely. I specialize in scale manipulation. Whether you have a massive open-back window or a tiny built-in shadow box, the spatial rules of visual merchandising apply. I will adapt my feedback to your exact constraints.
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No, this is an asynchronous audit. You don't need to block out time in your busy schedule or worry about time zones. You submit your photos, and I deliver the recorded video audit for you to watch whenever you have the time.
ONE WINDOW. ONE REVIEW. ONE CLEAR PLAN.
Get a professional retail designer's eyes on your business.
Stop guessing what works. Invest in the exact visual rules that turn window shoppers into loyal customers.