Hello, I'm Tiphaine.

I'm based in Paris, and for the past 20 years I've designed retail windows, brand pop-ups and store experiences for some of the most demanding clients in the luxury industry.

The brief never changes: walk into an empty space and make it feel like something. But the story always does — because every brand has a different thing to say, and finding the right material, the right light, the one prop that makes a stranger stop in the street is never the same problem twice.

That's not decoration. That's strategy. Visual, spatial, commercial strategy.

Kraft & Carat started as a personal place to think out loud about spaces and objects. It still is. But it's also become something more specific: a resource for the people who actually have to make spaces work — on real budgets, without an agency, without a team of ten.

Independent retailers who know their Christmas window matters but don't know where to start.

Small brands planning their first pop-up who want it to feel intentional, not improvised.

Shop owners who have good taste but no framework — and who are tired of Pinterest boards that don't translate into anything real.

Kraft for honest materials and grounded decisions. Carat for the details that quietly do all the work.

Between the two — a conviction that a beautiful, effective space doesn't require a big budget. It requires the right eye, the right concept, and knowing exactly where to spend.

Here you'll find:

— Retail window inspiration and analysis — what luxury brands do, decoded for independent stores — Practical guides and playbooks for shop owners who want results, not just mood boards — Curated shopping edits — the props, materials and finds that actually make a difference — Window and pop-up audits for brands who want a professional eye on their space, without the agency price tag

The world rewards spaces that feel considered. I can help yours get there.

— Tiphaine